A Project handmade from scratch by me, Patty Lago - Creative Director and Paola Canella - Executive Producer and my partner in crime for over 10 years with Otávio Dias, first and for most a friend and the president at Response Mkt Agency responsible for all the MKT strategy. Together we created with a simple briefing: "we need to talk to the new designers and we can't talk to the average consumer". The Lycra team were amazing starting with Fabiana Martins Gutierrez, she's the responsible for all of it. Everything started when she call the "Bando de Lucas" me and Paola, to give her an idea on how to resolve her puzzle. I'm so glad that she trusted us and it paid off. The result was amazing!