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Chevrolet New Captiva - Interactive Mapping

Chevrolet New Captiva - Interactive Mapping

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First interactive car mapping projection in Chile. We did lots of tests but this was our first real interactive project. The SUV product manager run the presentation by just touching different spots on the SUV, no keyboard, no operators involved. The interactive technology was based on processing, 3d cameras and infrarred sensors, all connected to watchout server for mapping video display.

Primer mapping interactivo sobre un vehículo en Chile.
La misma SUV se cubrió con tela especial y se ocupó como soporte para la presentación. El presentador tocaba ciertos puntos de la camioneta, activando un set animaciones que explicaban las diferentes caracteristicas de esta nueva SUV. La tecnología interactiva es basada en processing, con cámaras 3d y sensores infrarojos; todo conectado por gateway a servidores de contenido Watchout desde donde se desplegó el contenido mapping.
LUMINAMOTION TEAM
Creative Director: Pablo Espinoza
Interactive Developer: Orlando Bascu?án
3D Design: Francisco Romo
Sound Design: DjGonz
Production Coordinator: Germán Cantari?o
Technical Coordinator: Leonardo Pinto
Operations Manager: Cristóbal De la Barra
Executive Producer: Gonzalo De la Barra
Aknowledgements
Lights & Audio: Insomnia Producciones insomniaproducciones.cl/
Reel soundtracks:
Depeche Mode - Breathing in Fumes
Junior Boys - So This Is Goodbye
luminamotion.com

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