Shoppers at the Century City Mall were given the mission to take on the role of a mouse on the hunt for cheese in this DOOH campaign promoting EA Mobile's latest game, Spy Mouse. We worked with Liquid Advertising to launch a larger-than-life version of the pocket-sized game on a Monster POD located within the busy LA shopping center. Via multi-touch interaction, players were instructed to guide Agent Squeak through three levels of demo game play in an attempt to grab prized pieces of cheese without getting caught by Squeak's cunning opponents, the cats! A portion of the display allowed other shoppers to simultaneously play trailers of other EA Mobile games and scan QR codes to go directly to the App Store to make their purchases!