We strive to bring the power of cycling to the everyman. Commuting, bike polo, joy riding, freestyle--whatever flavor of life on two wheels (or one, or three) you enjoy, we salute you.
The bicycle—this simple machine—allows us to understand things as they actually are; our senses are heightened, our bodies thank us for the movement and fresh air, our minds are clear and strong, our zeal for life renewed. The power of the bicycle is especially apparent in our urban environments. Cities, now more than ever are alive with energy and movement; many of our most industrialized cities are emerging in the 21st century with a second lease on life. Old factory estates where our grandfathers toiled in soot and steam now are redeveloped as living areas and parks. Our energy is focused on regenerating urban cores, developing communities and pursuing meaningful modes of living.