The campaign documents experiments, done by the students at school. The brand approached schools and gave $5000 to come up with a creative experiments. The best of them were turned into a campaign. The teenagers had to compare Kleenex with other brand, by using tissues and estimating their strength. With the help of their teachers, kids pulled off very amusing experiments: see how many egg yolks or how much water a Kleenex tissue can hold. It is unbelievable!

Watch the video and tell us what do you think about this exciting campaign.